Through effective media management and engagement strategies, Michael helps clients use the media as an influential communication channel to key stakeholders and consumers. He helps clients develop and maintain relationships with key journalists and provides services in public relations, media monitoring, analysis and media training.
Services:
- Media/public relations strategy
- Profile development and media training
- Media analysis and response
The media is a valuable asset that when used properly can deliver powerful engagement between a client and its target audience. Michael’s strategies help clients navigate the media landscape, capitalise on positive media opportunities and understand and manage the risks that come with having a public profile.
Michael has more than 20 years media experience in regional and metro news outlets, both in Australia and overseas. His clients benefit from his deep understanding of how journalists and newsrooms work.