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Email Michael

or call Michael on 0409 647 910

Michael Cave is an experienced media and communications specialist with a background in journalism and strategic corporate communications.

Following a successful career in journalism, he has become a trusted advisor to ASX-listed companies, SMEs, not-for-profit organisations, government, schools and a wide range of industry sectors. Michael advises boards and executive teams on the best way to position their organisation in the media and with people of influence. Read more

Key services

After 20 years in journalism and more than 10 years in corporate communications, Michael is uniquely positioned to advise boards, management teams and executives about how to communicate their strategic message. Read more

Media management and training

Utilising a strategic approach, Michael helps clients navigate the media landscape, capitalise on positive media opportunities and understand and manage the risks that come with having a public profile.

Crisis management and risk planning

Michael’s experience in the boardroom and in the media provides him with a unique perspective for helping organisations deal with crises. He is regularly called on by boards and senior management to provide strategic advice about preserving organisational reputation.

Corporate communications

Corporate communication strategies provide a critical platform for building greater understanding of corporate identity. Michael helps to communicate the business behind the brand, building and maintaining credibility, trust and loyalty.

Geelong positioning

Michael is actively engaged in the local community and enjoys genuine relationships with an extensive network of Geelong’s government, business and community leaders. This local knowledge is a valuable asset that clients leverage to support implementation of their Geelong-based strategies.

Some of the clients I have provided with strategic advice

Over more than a decade in corporate communications, Michael has helped a wide variety of organisations to engage with the media, manage reputational risk and deliver their corporate narrative.

What some of my clients have to say:

Michael’s long career in journalism means he is well placed to provide the Chamber with professional advice about dealing with the media and he has successfully worked one-on-one to help us prepare for key media engagements. He has also provided assistance with writing various high-level government submissions and newspaper articles.

Bernadette Uzelac — Geelong Chamber of Commerce CEO

The Geelong College has benefited from valuable strategic advice from Michael. His insights into how the media works have resulted in powerful outcomes for the school.

Hugh Seward, AM — Geelong College Board Chairman

Michael’s deep journalism background means he is trusted and respected by the media when dealing with sensitive issues. In our time working with Michael we found his reputation and extensive network of media contacts to be very helpful in ensuring sensitive client issues are treated fairly and accurately.

James Stewart — Ferrier Hodgson, Melbourne Practice Leader

Michael provided assistance to GMHBA and the private health insurance industry in dealings with the media both locally and on a national level. His knowledge of the media was invaluable in helping us avoid strategic pitfalls. Michael was always available to provide advice in a timely manner when we were dealing with urgent issues.

Matt Vagg — GMHBA Executive Manager Brand & Marketing

Michael developed and delivered a communications strategy for St John of God Geelong Hospital that helped raise the profile of the hospital and educate the community about what we do. He understands the characteristics that make our hospital unique and has made that part of our narrative.

Stephen Roberts — St John of God Geelong Hospital CEO

From time to time, the Committee for Geelong calls on Michael to assist in the development of high level submissions and strategic communications, utilising his insights, analysis and unique writing skills.

Rebecca Casson — Committee for Geelong CEO