Key services

Through effective media management and engagement strategies, Michael helps clients use the media as an influential communication channel to key stakeholders and consumers. He helps clients develop and maintain relationships with key journalists and provides services in public relations, media monitoring, analysis and media training.

Services:

• Media/public relations strategy
• Profile development and media training
• Media analysis and response

The media is a valuable asset that when used properly can deliver powerful engagement between a client and its target audience. Michael’s strategies help clients navigate the media landscape, capitalise on positive media opportunities and understand and manage the risks that come with having a public profile.

Michael has more than 20 years media experience in regional and metro news outlets, both in Australia and overseas. His clients benefit from his deep understanding of how journalists and newsrooms work.

Michael’s experience in the boardroom and in the media provides him with a unique perspective for helping organisations deal with crises. He is regularly called on by boards and senior management in times of crisis to provide strategic advice about preserving organisational reputation: how to respond, what to say, how to say it and who to say it to.

Services:

• Crisis communications and risk planning
• Message development and delivery
• Media management

For any organisation with a public profile, negative media coverage can have a devastating impact not just on reputation, but also on turnover, client relationships and staff retention.

The reputation that comes with being a good corporate citizen rarely happens by accident — it takes engagement, diligence and time. Rebuilding reputation after an organisational crisis requires careful planning, hard work and a strategic approach.

Michael’s corporate communication strategies provide a critical platform for building greater understanding of corporate identity between clients and key internal and external stakeholders. He helps communicate the business behind the brand, protect corporate reputations and build and maintain credibility, trust and loyalty.

Services:

• Corporate communications strategy
• Strategic advice and training for executive teams and boards
• Crisis communications and risk planning

For organisations experiencing change, or those that have a high-risk profile, Michael’s strategies minimise corporate risks through analysis, forward planning and the opening of meaningful dialogue with key stakeholders.

As well as proactively building strong business reputations, Michael supports executive teams and boards to negotiate difficult circumstances and protect their corporate standing. Clients benefit from his practical advice on handling brand-reputation issues and crisis management in high-risk media-intensive environments.

Michael is actively engaged in the local community and enjoys genuine relationships with an extensive network of Geelong’s government, business and community leaders. Clients benefit from his knowledge of the local economy, key issues and political context. This local knowledge is a valuable asset that clients leverage to support implementation of their Geelong-based strategies.

Services:

• Local market intelligence
• Geelong stakeholder engagement strategy
• Local profile development

Geelong is rapidly transitioning from its former industrial core into a new creative marketplace and service economy. As more government services are relocated to Geelong, it is becoming a hub for insurance and other white-collar industries, creating exciting opportunities for both local organisations and those businesses seeking to invest in Geelong.

Utilising local insights and connections, Michael’s strategies help businesses connect with the right people and organisations, building valuable and genuine relationships across Geelong.